Week 5 Global Marketing



A customer walks into a BlackBerry store in Munbai

Research In Motion is a successfull global company because about 52 per cent of BlackBerry's revenue came from outside the US and more than 45 percent of BlackBerry subscribes are  outside North America.The US is the single largest of RIM's markets, accounting for over half of total sales, the actual numer of BlackBerry users in the US has increased significantly, but other markets have nonetheless outpaced in terms of growth.

In a statement , company co-CEO Jim Balsillie said: "RIM achieved significant earnings growth and shipped a record 11.3 million devices during the first quarter, inclunding its 100 millionth BlackBerry smarthphone. we continue to be  focused on growing our business globally and we believe that the range of exciting new Blackberry produtcs being released in the coming months will create significant opportunites to accelerate RIM's growth  in the second half of the fiscal year(2010)."

RIM have  increased the expansion of BlackBerry in the world in the last 3 years. In 2007 RIM entered into a partnership wirth China mobile to sell its popular BlackBerry smartphone in China, about 10,000 Blackberry8700 model smarphones were distribute thought Alcatel-Lucent, BlackBerry distribution in China to China mobile customers.

In the first quarter of 2008, Russian mobile firms MTS and Vimpelcom start selling BlackBerry phones and servicing corporate clients. The permission to sell BlackBerry was granted for one year by Russian state securtiy service. Combined the two firms are expected to ship about 2,000 Blackberry phones.

RIM announced in February 2009 that they were expanding their global operations by opening an office and training facility in North Sydney, New South Wales, Australia.

In 2010 after resolving the issue of data security with the government in India RIM provides corporate email and instant messaging services to about one million users in India. RIM which ealier had presence in only nine cities in India, has increased it to 70 cities.

 Research In Motion commands a 20.8 % share of worldwide smarthphones sales, making it the second most popular platform after Nokia's Symbian OS. The cosumer BlackBerry Internet Service is available in 91 Countries worldwide on over 500 mobile service operators using various mobile technologies.