Monday, September 27, 2010

Samsung's Corporate Irresponsibility


 A rally for demanding the Samsung's responsibility for the mass leukemia of the Samsung semi-conduct workers in front of kiheung factory, Samsung Electronics.
In South Korea on March 31 Park Ji-yeon, a young woman of 23, died of leukemia. She contracted a blood cancer at the age of 20 after working at the Samsung semiconductor factory in Onyang. The families and friends of electronics manufacturing workers at Samsung in Korea have discovered a cancer cluster among young workers exposed to toxic chemicals. Last month was the third anniversary of the death of Yu-mi Hwang, a Samsung semiconductor factory worker, wo died from leukemia at age 22. Since then Samsung has stonewalled. That episode of cancer was unrelated to their site they say. That rare episode of cancer, the miscarriage in the worker that came next and the leukemia in the worker that came after that, all from the same work station and all the other leukemia sufferers, 10 deaths there as well-still unrelated according to Samsung . Not so fast Yu-mi and similar coworker deaths- have motivated people to demand that Samsung:
  • Accept responsibility for the hazards of semiconductor manufacturing.
  • Compensate those harmed.
  • Prevent future suffering and mistreatment of workers by making Samsung a toxic-free model workplace where workers are treated with dignity and respect.
Samsung denies all responsibility, and the Korean goverment has taken its side by deying compensation and even arresting and detaining the victims lawyer Yu-mi's family, co-workers, friends and other concerned people have formed SHARPS (Supporters for the Health and Rights of People in the Semiconductors industry) to demad justice for the dead and safer conditions for the workers who make our electronic gadgets.
Park Ji-yeon.

Sunday, September 26, 2010

Week 4 The Marketing Environment

Traditionally, BlackBerry phones have been targeted to business professionals people only. They were not proced or developed for the every day cellular user. Nowadays RIM's target market are teenagers because they are producing cellphones with camera, Blackberry has also preloaded a series of games and applications such as Facebook, MySpace, and Twitter that is targetted directly to the  young and social group. RIM has also launched a new software store called BlackBerry App World with hundreds of applications that target people of every sort.

RIM is starting a tradition sponsoring big musical groups and their tours. RIM had a big BlackBerry Love U2 campaign last year where they  sponsored the U2  Tour and relased a dedicated Blackberry applications just for U2 news and concert information. The new musical group of choice this year is The Black Eyed Peas and their 'The End' 2010 worl tour. RIM is sponsoring those kind of bands that teenagers like in order to increase and maintain their target market.

Wednesday, September 22, 2010

Country of Origin

. Hat from New  Era made in U.S.A.
. T-shirt  from Abercombie & Fitch made in China
. Blue jeans from Hollister made in Cambodia
. Underwear from Hollister made in Vietnam
. Sneaker shoes from Polo made in China
. Sweater from Hollister made in China

Sunday, September 19, 2010

Week 3 Ethics and Social Responsibility

RIM company has contribute to the welfare of his community; Waterloo, Ontarrio Canada which is the city where the company was founded because as soon as RIM's founders started making money, they started giving it away. Wells quoted the Co-CEO Jim Balsillie as saying "we're making a stupid amount of money and we want to do something constructive with it" The forum for the comment was a conference on how to spend RIM's managers own money on socially important projects in the company's Waterloo hometown.
RIM principals have donated over CDN$ 30 million of personal funds to start the Centre for International Governance Innovation, styled as key meeting place for leading minds to work on improving world governance.

Perimeter Institute for Theoretical Physics
Lazaridis and Balsillie the owners of the company have also donated a combined total of over CDN$ 120 million to start the Perimeter Institute for Theoretical Physics, attracting physicists and mathematicians from around the world wo wish to consider the essence of time, space and matter. There are other interests have received funding from RIM'S top management team, and all have very little to do with the company's day-to-day business. However, the team has stated that their goals is to make Waterloo and surrounding areas a world leader in technological development.
The top management makes the donations not for any self-interests but because they think it is simply the right thing to do.

RIM President Mike Lazaridis and the Co-COE Jim Balsillie


                                 

Sunday, September 12, 2010

Week 2 Strategic Plan

In 1999 RIM introduces the BlackBerry personal digital assitant (PDA) Lazardi and  a RIM coworker receive an Academy Award for Technical achievement, this personal digital assitant was created for business consumers where they can connect mobile with, Exchange, Lotus Notes, Novell Group Wise and others Blackberry Enterprise Server Secure. In 2004 the strategic decision of RIM was to move their market from business profesional consumers to the general consumer by released their 7100 series of BlackBerry. Then with the 8000 series, the market for the general consumer was cemented with the addition of features such as Wi-Fi capabilities, built in cameras, and memory expansion options. Nowadays 9000 series phones Rim has expanded the BlackBerries capabilites with the addition of full HTML support for wbe pages, the ability to receive RSS feeds, and many enhanced online social networking capabilities.The strategic decision of RIM have affected on their popularity becuase Today BlackBerry commands a 20.8 % share of worldwide smartphone sales, making it the second most popular platform after Nokia's Symbian OS.

SWOT Analysis
Strenghts
RIM's unique offering and strategy.- RIM was the first company to understand that mobile applications need to be delivered as part of an integrated package, including hardware, software and services, that is both complete and simple to use.
RIM's brand is now very powerfull.-  In June  According to RIM  the had sold up to 100 million BlackBerry including record sales in their first semestre, RIM now has more influence than many larger device and software vendors; so much so that BlackBerry is now almost a synonym for wireless email.
Weakness
Scalability and global coverage.- RIM's business model (selling purely through operators) means that it dependent on operators to launch the BlackBerry service. This takes time, and the cost associated with launching can be high for smaller operators. Global presence, including small and emerging markets, can be crucial to win and extend contracts with multinational corporations (MNCs). Many MNCs are trying to rattionalise their investments in mobile email by selecting a single supplier.
Touchscreen technology .- Compare with their competitors ; Nokia, Samsumg, and windows mobile that have a large variety on touchscreen cellphones RIM's company  it only has two touchscreen models. The first was BlackBerry Storm had  a built in Qwerty keyboard optimized for thumbing the use only the thumbs to type,and the recently came out  is BlackBerry Torch which have a full keyboard.


Opportunities
Differentiated offerings for several categories of mobile workers .- RIM's ability to cater for a growing range of mobile workers will be crucial in the future, as enterprises look to deploy mobile email across their diverse mobileworkforce. Enterprises now understand the value of mobile email, but fea are willing to pay a premium for company-wide deployments.
Extend the rande of third-party BlackBerry devices .- By licensing its software through the BlackBerry Connect and BlackBerry Built-In programms RIM is able to expand its presence with users who favour other form factors and device platforms.Connect  and Built-In exten RIM's addressable market and improve acceptability of BlackBerry's products in certain markets, such as Nordic countries.
Threats
Tougher competition .- RIM is facing tougher competition than ever before, the primary competitors of BlackBerry are smartphone running Android, windows Mobile, and the IPhone.
New Technology .- BlackBerry Messenger also known as BBM is a software for sending and receiving instant messages via BlackBerry PIN or barcode scan. BlackBerry messenger allows for instant messages to be sent internationally without the cost of regular text messaging. The real advantage of BBM is that much like its internet based court-parts it laso allows its users to connect to another user around the world.

Sunday, September 5, 2010

Week 1 Mission Statement- RIM Company

Organization Name
Research In Motion Ltd. /Blackberry company.
Slogan/Motto
Love what you do
Description
Research In Motion company also known as (RIM) is the primarily maker and provider of BlackBerry wireless devices and e-mail services, the company also creates software for business and the operating system that allows the BlackBerry smartphone to provide mobile access to email, Im, apps, media films, the internet and more.
Mission Statement
RIM's mission is to make BlackBerry became the first most popular smartphone by expanding their product to more countries around the world. Nowadays BlackBerry commands a 20.8% share of worldwide smartphone sale. The consumer BlackBerry Internet Service is avaible in 91 countries worldwide on over 500 mobile service operators using varios mobile technologies.

Week 1 Research In Motion Ltd Company. Brief History.

Research In Motion Ltd. Compay (RIM) was founded by Mike Lazardi in 1984 in Waterloo Ontario, Canada. It is known primarily as the designer and manufacture of BlackBerry Smartphone used by million of people around the world. The first BlackBerry device was introduced in 1999 as two way pager, but it wasn't until 2002 that the Blackberry can supports push email,mobile telephone, text messaging, internet faxing, wbe browsing and other wireless information devices. Nowadays BlackBerry became one of the most popular cellphone because of their multiple functions like e-mail capabilities and instant messaging with BlackBerry messenger, Google messenger, Windows live messenger and Yahoo messenger.